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Hey, as business owners we CAN’T be all things for all customers.
I mean it would be fantastic if we could, however, you just can’t
meet the needs and wants of everyone, you would run yourself
ragged trying :

BUT … that doesn’t mean you throw your hands up in despair and
give up ;o) Stick with me for a few minutes and we’ll go over a
few ideas that come to mind and see if they get your creative
juices flowing.

Firstly, what the heck is a “Niche” anyway?? I mean I am sure
you have seen the word flying around the Internet and a lot
more lately. You’ve seen newsletter articles and email letters
from some of the top guru’s now sprouting “Niche” as the new
“catch” word of the time.

The term is NOT NEW. Basically a “niche” is finding a specific
target market and catering to their specific wants and needs.

Ummm let me give you an example…

As a marketing coach/consultant my business is providing a
service “marketing” to businesses. Now obviously the business
arena is too general so what I want to do is break it down into
bite size sectors or smaller target markets. I may want to deal
specifically to the needs and wants of Dental Offices and decide
to specialize in Dental Office Marketing. I could take on the legal
sector and specialize in marketing legal practices.

Get where I am going here??

I can’t be all things to all businesses out there, so I break the
business sector down into target markets and the find the ones
that I want to specialize in and cater to that group specifically.

Now, you may be thinking ok, that’s good for you being a marketing
coach, but I am an affiliate for a program…how does “niche
marketing” affect me?

Glad you asked ;o)

When people first come online with the desire to start some
sort of business they typically go into the “emarketing” niche
and promote products/services with a marketing theme. It makes
sense from a marketing point of view, you go where there is demand.

However, with demand also comes competition and the “online
marketing” arena is saturated and highly competitive.

So…what do you do?

Well, what you need to do is sit and think of markets outside of
the “online marketing” arena which could also use your products/
services and target your messages specifically to them.

Umm I feel an example coming on here…ah ok, here is one for
you.

Lets say you are an affiliate for an autoresponder service.
Excellent service because you know that anyone who starts
a business online needs an autoresponder. While that is great,
what isn’t so hot is the fact that you are not the only autoresponder
service in cyber-land and they too are targeting the same niche
you are.

But…the difference between you and them is this article ;o)

See, we all go for the obvious niche or target market when we
sign onto an affiliate program. We go after the others just like
us and market to them. What we fail to do is find the OTHER
niches or target markets out there that haven’t heard of an
autoresponder and have no idea what it is let alone how much
time we can save them.

I am thinking about niches like, oh…perhaps Real Estate Agents.
A few friends are in the market for a new house. Every week
they get in the mail (snail mail) the new listing sheets for all
the houses listed that week. The idea is that they go through
these sheets and see if any of the houses peak their interest
and then they are to call their Agent and ask to view them.

It was an ok system, but imagines how much time and MONEY
a Real Estate Agent could save if they had an autoresponder
service?

All they would have to do is create the new listing templates,
enter the email address and names of their client base (even
that is automated) and blast out the new listings once a week,
or more often if they wanted to. No more printing costs and
gone are the mailing costs and the time factor you have saved
them is PRICELESS!

See the potential here???

Are you beginning to get the idea about finding other market
segments (customers) for your products/services??

If you are an affiliate for an autoresponder service you
could promote autoresponders to Dental Offices. They
send out appointment reminder cards…imagine the cost
savings for them if they had an autoresponder service,
not to mention the time savings of having staff to stick
labels and post them out??

It is just a matter of seeing what they do and how your
service can save them the time and money. AND…the
best part about this thinking is that not many take on
this sort of business stance.

Now let’s get away from the “online marketing niche”
for a second and think of other ways of creating
profit through niches.

Another thing is to look to your hobbies and interests.

Lets say you dabble at DJing on the weekends as a
hobby. With that very hobby you could create profit
by creating a little niche site geared towards DJing.
Your site could focus on showing someone how to
break into the weekend DJ business and provide
sites that offer good DJ equipment (that you are
affiliated with of course).

The idea about NICHE Marketing is that you DON’T
have to stick within the “Online Marketing” niche.
You can find a niche based on an affiliate program,
a hobby or a special interest.

Some of the top marketers have found other niches
like; stop smoking, weight loss, online dating, model
trains, travel, golf and yup even cooking.

Don’t limit yourself to the niche of online marketing.
Step out and find other market segments that are
not being served or where there is limited competition
and build your niches around those. It’s like taking a
path of least resistance and a path to more profits!

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Article Source:http://www.articlesbase.com/art-and-entertainment-articles/niches-the-path-to-more-profits-1287567.html

The most absorbent drink coaster is one made of stone. There are many different types of sandstone coasters you can purchase for the purpose of providing a base on which your guests can rest their drinks to avoid the moisture from collecting on your furniture and marring the finish. Coasters made from absorbent stone have a cork or rubber protective bottom so that they won’t scratch your furniture and keep the drink from sliding off.

A drink coaster made from Indian sandstone contains an explosion of colors that will complement any room decor. The trail of colors shows the stone in a smooth texture. Experience the colors of shifting sands or a complex pattern of hues that present a stunning visual effect. Other options in this material for drink coasters (http://www.thirstycoasters.com/servlet/-strse-Name-Drops/Categories) include ruby red coasters that give the impression of desert sand. You can also choose neutral colors that will not overpower your decor but blend in naturally with the wood on which they are placed.

A marble drink coaster is very elegant. The colors are reminiscent of ancient times, since this stone itself has existed since before history. These coasters are hand crafted and polished and if you look closely you may be able to see traces of fossils in the surface. There is a wide range of options for you to choose from in this variety from having coasters with images of clouds in the stone to those that are fiery red or midnight black.

Natural slate is also a popular material used in the manufacture of drink coasters. Since slate forms in layers in the environment, each drink coaster may have slightly different colors. This is due to the collection of chemicals present at each stage of the formation of the slate. Each layer seems to blend into the other creating seamless lines of color that present a very elegant surface. Two of the most popular coasters in this stone are those made from African slate and Indian slate.

A drink coaster made from limestone is also very absorbent. You can see the weathering of the rock in the colors of the stone coaster (http://www.thirstycoasters.com/servlet/-strse-Garden-Accents/Categories). A golden color will make you think of bright sunny days in the depths of winter while one that is blue-gray in color will help you recall images of the ocean and soft summer breezes.

Some forms of stone are more porous than others and thus will hold more of the liquid that condenses on the outside of the glass. Most of the manufacturers do coat the surface with varnish to add a protective coating on the stone, but this does not detract from its absorbent quality. Some of them are really expensive when made from imported stone and can become collector’s items. A drink coaster made from Chinese slate, for example, seems to look like a map of the earth with darker brown sections that look like the continents.

One thing that you have to be careful about when you buy a stone drink coaster set is that you cannot put these coasters in the dishwasher. Although they do need to be cleaned for them to retain their absorbent and porous qualities, you only need to wipe them off with a damp cloth. If you do need to give them a more rigorous cleaning to remove stains, make sure you do not use a harsh detergent and let them dry in the air.

Sarah Martin is a freelance marketing writer that specializes in entertaining at parties, during the holidays, and for any occasion. For a wide variety of entertainment accessories, including drink coasters and the ideal stone coaster set, please visit http://www.thirstycoasters.com/.Article Source:http://www.articlesbase.com/art-and-entertainment-articles/choose-an-elegant-drink-coaster-made-of-stone-1287553.html

When it comes to choosing a cocktail coaster, your choices are virtually unlimited for ways of livening up a party. Unusual coasters will undoubtedly become the focus of conversation and bring about a few laughs depending on your choice.

How about glass coasters that have been treated with silicone? Such coasters are made from two layers of glass that are fused together. Once the glass has been annealed and cooled, then silicone feet are added to the bottom of the coasters to provide the protection that your furniture needs.

Your guests will surely delight in using a beaded cocktail coaster (http://www.thirstycoasters.com/servlet/-strse-Naturals/Categories) that you made yourself. If you have a talent for crafts, this is one area in which you can really shine. The best type of beads to use for this reason is seed beads called rocailles, which you buy in hanks.

You do need to make sure that all the beads you choose are about the same size so that you have an even coaster. Since they come in a wide variety of colors, you can customize your decor with these coasters.

In addition to beads, you will need to collect the following materials:

• cork for the backing

• waterproof glue that dries quickly

• pins to hold the beads in place

• small paintbrush

• felt in the color of your choice

• scissors

• pencil

• construction paper

Cut out the shape of beverage coaster (http://www.thirstycoasters.com/servlet/-strse-893/Deer-&-Canoe-Beverage/Detail) you want to make by tracing the shape on the construction paper. Take off part of the string of beads - enough to completely cover this shape. It is easier to cover a circular shape in this way than any other, but you can use a square or rectangular shape as well.

Take care when you cut the string of beads that you tie a slipknot in the end to prevent the beads from all falling off. This refers to both the portion of the hank that you will be using and the portion that you want to use for another coaster.

Use the construction paper form to help you cut the felt. Place a thin layer of glue in the center of the felt circle and start gluing the beads in place by arranging them in circles from the middle to the outer edge.

Apply the glue with the small paintbrush or with a glue gun and then arrange the beads in place. When the glue is dry, turn the drink coaster over and coat the bottom with glue. Cut a piece of cork in the same shape and stick it to the bottom. If you want to provide a protective coating, you can apply a small amount of clear varnish to the beads.

This type of cocktail coaster is very absorbent. The liquid from the glass will drip through the beads into the felt and into the cork. The felt will allow the water to evaporate into the air, as will the cork. However, if you want to clean this type of coaster, you will have to wipe it clean with a damp cloth. The beads may come off the coaster if you put it in the dishwasher where the heat will melt the glue.

When you experiment with this craft, you can make a cocktail coaster for every color of the rainbow. Guests will surely want to know where you bought them and this could even be the start of a profitable home-based business when they place orders for coasters.

Sarah Martin is a freelance marketing writer that specializes in arts and crafts, home improvement, interior design, and entertainment. For a wide selection of cocktail coaster sets or for a monogrammed drink coaster, please visit http://www.thirstycoasters.com/.Article Source:http://www.articlesbase.com/art-and-entertainment-articles/how-to-make-your-own-unusual-cocktail-coaster-1287570.html